Luxury Advent Calendars – Premium Branded Packaging for Businesses

A luxury advent calendar is more than just a festive countdown — it’s an elegant and long-lasting gift that elevates your brand. Whether you’re looking to impress clients, thank employees, or capture attention during the holiday season or a product launch, our branded advent calendars offer a premium solution for memorable corporate gifting.

At Magellan, we specialise in producing bespoke advent calendars that are tailored to your brand, audience, and objectives. With fully customisable features — including finishes, materials, contents, and layout — your custom advent calendar becomes a standout piece that delivers value well beyond December.

From beauty cosmetics advent calendars to drinks calendars, chocolate calendars, or fragrance advent calendars, we provide creative, high-end packaging solutions that combine structural strength with aesthetic finesse. Whether for retail, promotions, or corporate use, our calendars turn seasonal excitement into long-term brand impact.

Luxury Advent Calendars

Premium Construction and Finishing Options

All of our luxury advent calendars are made using rigid board for superior strength and structure. This ensures a high-quality tactile experience and the durability needed to house delicate contents such as cosmetic advent calendars, candle advent calendars, or miniature bottles of alcohol.

Each calendar is printed using full-colour CMYK printing with the option to add embellishments such as:

  • Hot foil stamped logos
  • Spot UV varnish
  • Embossing or debossing
  • Magnetic closures, ribbons, drawers, and more

Whether you’re looking for a traditional advent calendar with chocolate or a highly branded, multi-product showcase, we guide you through the design process to ensure a flawless outcome. As experienced advent calendar manufacturers, we offer support from concept to delivery, including fulfilment and individual UK or international distribution.

PREMIUM CONSTRUCTION AND FINISHING OPTIONS

Why Choose Our Custom Luxury Advent Calendars?

  • Corporate branded advent calendars are perfect for client gifting, internal celebrations, or holiday campaigns
  • Company advent calendars reinforce your brand’s identity through daily touchpoints
  • Promotional advent calendars increase visibility and drive engagement around product launches and seasonal promotions
  • All designs are fully tailored to your aesthetic and functional goals
  • Sustainable and reusable formats available to reduce waste and increase long-term brand exposure

We pride ourselves on offering luxury advent calendar UK production with a global reach, handling everything in-house — from advent calendar printing and product sourcing to kitting, packing, and fulfilment.

WHY CHOOSE OUR LUXURY ADVENT CALENdARS

MS Lending Miniature Drinks Advent Calendar (2022-2024)

Over three festive seasons, Magellan partnered with MS Lending Group to create a series of bespoke advent calendars for luxury corporate gifting. Each calendar featured 24 drawers filled with premium miniature drinks or chocolates, designed to reflect MS Lending’s personal and high-quality approach to client relationships.

Constructed from 3mm rigid board with secure magnetic doors, these luxury advent calendars featured CMYK print, matte anti-scuff lamination, and custom internal drawers. Across all editions, the design evolved yearly — from the bold blue-and-orange launch in 2022 to a festive, logo-rich upgrade in 2023, and a dual-edition offering in 2024 featuring both alcohol and chocolate options.

With over 380 units fulfilled to date, each calendar was individually packed and dispatched, reinforcing MS Lending’s commitment to premium, memorable gifting. This ongoing collaboration shows how branded advent calendars can elevate client engagement through tailored luxury experiences.

MS Lending Choc & Drinks CalendAR cASE sTUDIES

MS LENDING CHOCOLATE & DRINKS CALENDARS

Rigby Capital Europe – 16-Day Mixed Product Luxury Calendar

Rigby Capital Europe approached us to develop a sophisticated 16-day custom advent calendar that combined premium gifting with corporate messaging. Inside, recipients discovered a curated selection of wine, spirits, chocolate, and branded items — all housed in a premium rigid board box with foil detailing and Wibalin-textured wrap.

The internal structure included 16 bespoke compartments with die-cut inserts to ensure everything fit securely and beautifully. Each drawer was lined and branded, maintaining the luxury experience from first impression to final reveal.

We managed the full process, from product sourcing to assembly and nationwide distribution. The result was a standout corporate advent calendar that reflected the brand’s refined image and strengthened client relationships.

LUXURY RIGBY ADVENT CALENDARS

RIGBY CAPITAL EUROPE

Guinness – 12-Day Premium Alcohol Advent Calendar

For Christmas 2023, Guinness commissioned a bold and festive branded advent calendar to highlight their legacy in a new and engaging way. This 12-day calendar featured premium spirits from leading alcohol brands, with the final drawer revealing a bottle of Guinness — tying the experience back to the brand’s heritage.

Built from rigid board and finished with matte lamination, anti-scuff coating, and gold foil accents, this luxurious advent calendar struck the perfect balance between traditional and modern. Each drawer included a scannable code for more product information, creating an interactive element that added depth to the campaign.

Designed, assembled, and fulfilled by Magellan, the Guinness project is a standout example of a promotional advent calendar that delivers brand value with every detail.

GUINNESS DRINK ADVENT CALENDAR

GUINNESS DRINKS ADVENT CALENDAR

Cult Beauty – 25-Day Luxury Beauty Advent Calendar

In 2021, Cult Beauty partnered with us to create a bespoke advent calendar that reflected their premium positioning in the luxury beauty market. Designed for skincare and makeup lovers, this cosmetic advent calendar featured 25 fully custom drawers crafted from rigid board, each tailored to hold a range of high-end products.

The calendar’s exterior was wrapped in uncoated textured paper, paired with internal pink paper fill and foil-stamped branding. With varied drawer sizes and magnetic closure, this branded advent calendar offered both elegance and practicality — creating an immersive festive countdown that celebrated discovery and luxury.

CULT BEAUTY COSMETIC ADVENT CALENDAR

CULT BEAUTY COSMETIC ADVENT CALENDAR

Diptyque – Bespoke Fragrance Advent Calendar with Elevated Finishing

In 2021, Diptyque launched a bespoke advent calendar that showcased its world-renowned fragrances and candles. Built from rigid board with magnetic closures and full-colour print with gold foil, this luxurious advent calendar delivered a refined festive experience in line with the brand’s artisanal image.

The two-tier structure featured custom-sized drawers with foam fitments to hold delicate products like perfumes and votives. A tactile, uncoated paper finish and ribbon pulls added to the overall sense of quality and care — making it a standout fragrance advent calendar for the luxury gifting market.

DIPTYQUE FRAGRANCE ADVENT CALENDAR

DIPTYQUE FRAGRANCE ADVENT CALENDAR

Net-a-Porter – Luxury Beauty Advent Calendar with Premium Finishing

Net-a-Porter partnered with us to produce a luxury advent calendar that matched the brand’s reputation for elegance and high-end design. Built with a rigid board structure and full-sized magnetic doors, this 25-day branded advent calendar offered a premium countdown experience featuring top-tier skincare and beauty products.

Inside, each drawer was crafted from rigid board and wrapped in clean white paper with foiled numbers. A matte black Wibalin-style outer wrap, raised white foil logo, and spot UV detailing gave this custom advent calendar a sleek, sophisticated finish. Complete with branded ribbons and a built-in slot for an information booklet, the result was a truly collectible item — perfect for luxury gifting or high-impact promotions.

NET-A-PORTER BEAUTY ADVENT CALENDAR

NET-A-PORTER BEAUTY ADVENT CALENDAR

Look Fantastic – Custom Beauty Advent Calendar with Luxe Detail

Look Fantastic created a custom advent calendar to offer beauty lovers a premium way to countdown to Christmas. Designed in rigid board and structured with 25 fully branded drawers, this cosmetic advent calendar delivered both luxury and discovery in equal measure.

With gold foil numbering, full-colour printing, and spot UV detailing, the calendar had a high-end retail finish ideal for display or gifting. Each drawer was tailored to house skincare, makeup, or wellness items, with varied sizing to suit full-size and sample products. Inside, matching paper linings and structured dividers elevated the unboxing experience — a hallmark of the best beauty advent calendars.

Stylish, durable, and beautifully branded, this project reflected Look Fantastic’s premium positioning in the global beauty space.

LOOK FANTASTIC BEAUTY ADVENT CALENDAR

LOOK FANTASTIC BEAUTY ADVENT CALENDAR

Charlotte Tilbury – Custom Luxury Beauty Advent Calendar

Charlotte Tilbury’s 2020 cosmetic advent calendar combined glamour, function, and brand storytelling in a 12-day festive countdown. Crafted from rigid board and wrapped in shimmering foil-printed paper, this branded advent calendar featured a unique hexagonal shape and satin ribbon lifts — delivering a premium gifting experience that mirrored the brand’s luxury ethos.

Each drawer was fitted with star-shaped diamond pulls and lined with bronze paper or foam fitments to protect high-value beauty products. Designed with a two-tiered structure and magnetic closure, this custom advent calendar balanced practicality with indulgence — a standout example in the luxury beauty space.

CHARLOTTE TILBURY BEAUTY ADVENT CALENDAR

CHARLOTTE TILBURY BEAUTY ADVENT CALENDAR

Jo Malone – Luxury Fragrance Advent Calendar with Elegant Rigid Packaging

Jo Malone’s 2021 fragrance advent calendar captured the brand’s timeless sophistication with a two-level rigid box design finished in cream Wibalin and subtle black foil branding. Built to reflect Jo Malone’s refined identity, this bespoke advent calendar was constructed from durable rigid board with a magnetic lid and black satin ribbons — offering an unboxing experience that felt as premium as the products inside.

The top-level drawer system featured 12 custom-sized compartments lined in black paper and topped with cross grain ribbon pulls, each numbered in gold foil. The lower drawer slid out effortlessly, continuing the elegant aesthetic and reinforcing the calendar’s luxurious feel. Ideal as a corporate branded advent calendar or exclusive retail item, it was designed for customers who appreciate structure, simplicity, and high-end craftsmanship.

JO MALONE FRAGRANCE ADVENT CALENDAR

JO MALONE FRAGRANCE ADVENT CALENDAR

Liberty of London – Luxury Printed Advent Calendar

For 2021, Liberty of London released a branded advent calendar that perfectly reflected the brand’s heritage and commitment to design. Made from rigid board with a central wardrobe-style opening, this luxurious advent calendar featured gold foil details, printed interior drawers, and a coordinating belly band.

Each drawer, designed to house beauty and fragrance treats, was wrapped in the brand’s iconic printed paper and finished with gold foil numbering. The full-colour front artwork showcased Liberty’s famous Tudor building, enhanced with white foil snow for a festive finish — a standout custom advent calendar for gifting, promotional use, or high-end retail.

LIBERTY OF LONDON LUXURY ADVENT CALENDAR

LIBERTY OF LONDON LUXURY ADVENT CALENDARS

Selfridges – Branded Luxury Advent Calendar with Premium Finishing

To celebrate the 2021 festive season, Selfridges launched a bespoke advent calendar designed to match its prestigious retail reputation. Built from rigid board with a double-door clamshell opening, this luxury advent calendar featured a branded yellow plaque and gold foil detailing, turning everyday packaging into a premium gifting experience.

Inside, 25 rigid board drawers in various sizes were individually lined and filled with yellow shredded tissue to match Selfridges’ signature brand colour. Each drawer was housed in a blue-wrapped internal tray, maintaining cohesion from exterior to interior. Gold foil numbering and a full-colour printed reverse completed the elevated design — a standout example of a corporate branded advent calendar that doubled as a premium display piece.

SELFRIDGES LUXURY BRANDED ADVENT CALENDAR

SELFRIDGES LUXURY BRANDED ADVENT CALENDARS

John Lewis – Bespoke Beauty Advent Calendars with Elegant Rigid Box Construction

For two consecutive years, John Lewis partnered with us to create luxury beauty advent calendars that reflected their growing presence in the premium retail space. Renowned for quality and trust, John Lewis sought a festive gifting solution that blended sophistication, sustainability, and customer delight.

Built from rigid board in a clamshell-style structure with a shoulder box effect, each calendar included 25 custom drawers housed in a precision-engineered tray. The 2021 edition featured a classic blue-lined interior, while the 2022 version introduced a vibrant pink and purple colourway — both printed on eco-conscious uncoated papers for a tactile, natural finish.

These limited-edition beauty advent calendars highlighted John Lewis’s commitment to design, craftsmanship, and elevated brand storytelling. With structural consistency and seasonal updates, the calendars became one of the most sought-after beauty advent calendars in the UK — ideal as promotional gifting or a luxury retail offering.

JOHN LEWIS BEAUTY ADVENT CALENDAR - 2 PROJECTS

JOHN LEWIS BEAUTY ADVENT CALENDARS

Harrods – Branded Luxury Advent Calendar with Premium Finishes

For two consecutive years, Harrods partnered with us to produce bespoke luxury advent calendars that embodied the brand’s iconic reputation. Known globally for elegance and exclusivity, Harrods required a high-end seasonal gifting experience that reflected its prestige.

The 2018 calendar featured a white Fine Linen Wibalin wrap with a gold-foiled illustration of the Harrods building. Constructed from 3mm rigid board, it included 25 gold-foiled drawers with ribbon pulls, magnetic closures, and a premium unboxing experience. In 2021, Harrods elevated the offering further with a blue and gold edition, enhanced by a custom branded slipcase for added protection and presentation value.

Each drawer was crafted from rigid board and housed in a structured tray system, offering a seamless blend of functionality and luxury. These limited-edition branded advent calendars demonstrated how custom packaging can become a standout corporate gift, seasonal retail product, and premium marketing tool — elevating brand identity through thoughtful design and craftsmanship.

HARRODS BEAUTY ADVENT CALENDARS - 2 PROJECTS

HARRODS BEAUTY ADVENT CALENDARS

Latest Blog Posts

We and our clients were so impressed with the Luxury Drink Advent Calendars. Such a fun and inventive way to promote our company!

MS Lending

Harrods do Luxury Beauty Advent Calendars every year! They are such a great way to get people excited about what we offer.

Harrods

Everyone loved the traditional advent calendars and matching card. Would definitely recommend this as a small gift to clients.

NAVIEN

We did branded chocolate advent calendars in 2021 and were amazed with the results. We have been and will continue to get more with a different design every year.

CARWOW