Diptyque – Bespoke Fragrance Advent Calendar for Luxury Gifting

Diptyque, the iconic French fragrance house, is renowned worldwide for its artisanal perfumes, luxury scented candles, and home fragrance collections. Synonymous with sophistication and creativity, Diptyque crafts every product with rare, natural ingredients and artistic vision — a brand trusted by those who seek sensory elegance and refined craftsmanship.

In 2021, Diptyque extended its seasonal offering with a luxurious advent calendar designed to captivate and delight fragrance lovers. The goal was clear: to create a memorable and premium gift experience that would showcase the brand’s world of scents, reinforce its position in the high-end beauty space, and connect emotionally with its loyal customer base during the festive period. The result was a meticulously designed bespoke advent calendar that offered not only product discovery, but also daily indulgence through beautiful presentation and sensory anticipation.

As advent calendar manufacturers with expertise in high-end retail packaging, Magellan was proud to collaborate on a calendar that reflected Diptyque’s unique blend of heritage, luxury, and innovation.

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Diptyque Luxury Advent Calendar 2021

Fragrance Advent Calendar with Premium Construction and Functionality

The Diptyque 2021 fragrance advent calendar was engineered with both form and function in mind. Built using a 3mm rigid board core and a four-board case with a double-crease tray, the structure provided stability and elegance in equal measure. This durable construction ensured the safety of luxury glass vials and small-format candles while delivering the tactile quality expected from a luxury advent calendar UK.

Opening the calendar revealed a vanity-style design, complete with a hinged top layer that swung open gracefully. The top compartment featured a secure blocker area on both sides to keep products firmly in place during shipping and display. Below this top tier was a second tray of drawers — a two-level format that maximised space and created a layered unboxing experience.

The drawers were made from 1000 micron rigid board for strength, with inner compartments constructed to hold foam fitments — an essential feature when housing delicate fragrance samples and candle jars. These drawer-in-drawer systems ensured each item was cradled safely, reinforcing Diptyque’s commitment to quality in every aspect of the customer experience.

Fragrance Advent Calendar

Drawer Dimensions and Advent Calendar Structure

The Diptyque custom advent calendar featured a flexible interior layout, tailored to accommodate a diverse selection of fragrance and beauty products. Two core drawer sizes were used throughout:

  • Small drawers: 55mm L x 55mm W x 55mm D
  • Large drawers: 120mm L x 55mm W x 55mm D

The bottom tray also included a single, oversized compartment to house a hero product — measuring 240mm L x 110mm W x 55mm D. This added a sense of build-up and excitement to the final reveal on day 25. Across both levels, the internal tray dimensions measured 260mm L x 160mm W x 65mm D, and the entire calendar measured 330mm L x 270mm W x 150mm D.

This intelligently planned structure allowed Diptyque to showcase a wide range of products, from perfumes and balms to votive candles and oils — making it one of the most dynamic beauty cosmetics advent calendars of the season.

Customisation

Luxury Finishing and Custom Advent Calendar Branding

The outer case of the calendar featured a magnetic closure with a ribbon lift — combining security and elegance. A crease detail was added to the lid to enhance the design, offering a cleaner visual break that matched the calendar’s overall luxury styling. The front of the calendar, as well as each internal drawer, was fully customised with vibrant full-colour printing and delicate gold foil — a signature of high-end advent calendar printing that added shimmer and depth to every surface.

Each drawer included a ribbon pull to ensure a smooth, satisfying reveal. The use of uncoated premium paper stock across the entire calendar provided a soft, tactile finish that felt artisanal and sophisticated. This was more than just packaging — it was a brand experience.

The result was a striking logo advent calendar that combined Diptyque’s artistic identity with practical design innovation. From the moment it was opened, the calendar conveyed attention to detail, care in craftsmanship, and the luxurious feel customers expect from a globally respected fragrance house.

Luxury Calendar Structure

Our Case Studies

MS Lending – 3 Years of Projects

From 2022 to 2024, Magellan crafted luxury advent calendars with miniature drinks and chocolates for MS Lending, combining festive gifting with brand impact..

Geoteric

Magellan designed a premium branded desktop advent calendar for Geoteric, combining festive charm with professional impact.

Rigby Capital Europe

Magellan created a bespoke 16-day luxury advent calendar for Rigby Capital Europe, combining premium packaging and curated gifts to deliver an elegant and impactful corporate gifting experience.

Latest Blog Posts

We and our clients were so impressed with the Luxury Drink Advent Calendars. Such a fun and inventive way to promote our company!

MS Lending

Harrods do Luxury Beauty Advent Calendars every year! They are such a great way to get people excited about what we offer.

Harrods

Everyone loved the traditional advent calendars and matching card. Would definitely recommend this as a small gift to clients.

NAVIEN

We did branded chocolate advent calendars in 2021 and were amazed with the results. We have been and will continue to get more with a different design every year.

CARWOW