Alcohol and Drinks Advent Calendars

RAISE A TOAST TO CREATIVE BRAND EXPERIENCES

Celebrate the season with bespoke branded advent calendars designed for the alcohol and drinks industry — or any brand wanting to create a premium countdown experience. From artisan spirits and fine wines to craft beers, cocktails, teas, and soft drinks, we produce custom advent calendars that showcase your products beautifully and tell your brand story in a memorable way.

Each calendar is tailored to your vision — whether you’re launching a luxury corporate gift, a retail promotion, or a limited-edition collaboration. Our expert team manages everything from creative design and advent calendar printing to assembly and fulfilment, ensuring a seamless process and a stunning final product.

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Built Around Your Brand And Your Products

As experienced advent calendar manufacturers, we offer an extensive range of formats, constructions, and finishes to suit every concept and budget.
From traditional perforated doors and flat-fold designs to rigid luxury boxes, drawer-style compartments, and hybrid structures, every detail is fully customisable.

Options include:

  • Compartments for bottles, cans, sachets, or pouches of all sizes
  • Full-colour, foil, embossed, or spot UV printing
  • Magnetic, ribbon, or sleeve closures for luxury editions
  • Perforated, hinged, or slide-out doors for practical opening styles
  • Custom inserts and trays designed to fit your products perfectly
  • Sustainable materials and eco-friendly packaging options

We combine creative design with precision engineering to produce calendars that are both beautiful and functional — protecting your products while delivering a premium unboxing experience. From small-batch projects to global retail campaigns, our calendars make every countdown moment one your audience will remember.

Our Case Studies

MS Lending Miniature Drinks Advent Calendars

We proudly partnered with MS Lending to design and produce two luxury miniature drinks advent calendars—crafted to perfection and filled with premium spirits. These custom advent calendars delivered daily indulgence while highlighting MS Lending’s commitment to quality, sophistication, and memorable customer experiences.

Each branded advent calendar reflected their brand identity through bespoke packaging and high-end finishes. By offering both traditional advent calendar charm and modern luxury appeal, MS Lending successfully engaged their audience with a promotional advent calendar that doubled as a refined gifting solution.

MS Lending - Multiple Projects

Guinness 12 Day Calendars

We collaborated with Guinness to produce a 12 Day Miniature Drinks Advent Calendar—a bold, festive, and interactive gift showcasing a selection of high-quality alcoholic miniatures. The final surprise? A special Guinness treat to close out the countdown in style.

Designed with high-impact visuals, luxury finishes, and brand consistency, this branded advent calendar demonstrated how companies can turn a holiday gift into a powerful marketing experience. A perfect example of how corporate advent calendars can entertain while boosting brand recognition.

Guinness 12 Day Case Study

Rigby Capital Europe

We worked closely with Rigby Capital Europe to develop a bespoke 16-day luxury advent calendar featuring an assortment of premium alcoholic beverages. With a focus on style, craftsmanship, and brand storytelling, this advent calendar included custom-fit rigid packaging, embossed details, and a curated collection of gin, champagne, and branded spirits.

This project exemplified the power of a corporate branded advent calendar that merges functionality with elegance—enhancing client relationships and leaving a long-lasting impression during the holiday season.

Rigby Capital Europe Case Study

Other Examples

Below are some examples of alcohol and drinks advent calendars for inspiration — featuring a variety of styles, materials, and finishes. They highlight what’s possible when creating a custom calendar for your brand or campaign.

Dead Mans Fingers

A 12-day miniature advent calendar crafted from rigid board with elegant gold foiling, filled with premium mini rum bottles.

The Spirit Co

Made from walnut with black oak inlay, engraved metal details, soft suede lining, and a leather carry handle — a beautifully made design created for Drinks by the Dram.

Onyx Coffee Lab

Featuring gold foil accents and an accordion-style box design, with each numbered section revealing a day’s coffee wrapped and ready to enjoy.

Prosecco Cracker

A 24-day cracker-style advent calendar made from fluted board, featuring secure inserts, a vibrant Christmas print and decorative ribbons tied around the slimmer sections for a festive finish.

Moth Cocktails

A cocktail advent calendar made from folding box board with perforated doors and sturdy fluted board inserts to securely hold each cocktail in place.

Whittard Tea

A rigid board clamshell-style advent calendar for Whittard of Chelsea, featuring bright festive prints and elegant gold foiling for a premium finish.

Daylesford Farmshop

A 25-door rigid board advent calendar in a charming house design, featuring a festive green colour palette, homely illustrations, and foiled drawer fronts for a warm seasonal touch.

Drinks By The Dram

A sleek matt black whisky advent calendar with intricate gold foiling in a clock design and a magnetic front closure for a refined, luxurious finish.

Check Out Some of These Case Studies

Diptyque

Magellan partnered with Diptyque in 2021 to create a luxurious fragrance advent calendar that blended artistic design, premium craftsmanship, and sensory delight for an unforgettable festive gifting experience.

Guinness

Magellan created a premium 12-day miniature drinks advent calendar for Guinness in 2023, blending festive design, curated spirits, and interactive features to deliver a standout holiday gifting experience.

Natwest + PEGA

Magellan partnered with NatWest and PEGA to create a unique 16-day video advent calendar for 2023, blending printed design with embedded digital content to deliver an interactive, high-impact corporate gifting experience.

Latest Blog Posts

We and our clients were so impressed with the Luxury Drink Advent Calendars. Such a fun and inventive way to promote our company!

MS Lending

Harrods do Luxury Beauty Advent Calendars every year! They are such a great way to get people excited about what we offer.

Harrods

Everyone loved the traditional advent calendars and matching card. Would definitely recommend this as a small gift to clients.

NAVIEN

We did branded chocolate advent calendars in 2021 and were amazed with the results. We have been and will continue to get more with a different design every year.

CARWOW