Our Work – Explore Our Custom Advent Calendar Projects
At Magellan, we specialise in bespoke advent calendars designed to captivate, inspire, and leave lasting impressions. As experienced advent calendar manufacturers, we support clients across industries with high-end packaging, luxury advent calendars, full design services, and complete production fulfilment.
From traditional chocolate advent calendars to custom luxury beauty calendars, we tailor every detail — structure, materials, print, and finish — to reflect your brand’s identity and wow your audience. Whether you’re gifting clients, launching a seasonal product, or rewarding loyal customers, we bring your vision to life.
Scroll through the summaries of our most iconic case studies below to see what’s possible. Every project tells a story — and yours could be next.
MS Lending – Luxury Drinks Advent Calendars (2022–2024)
For three consecutive years, MS Lending has worked with us to produce luxurious, high-impact branded advent calendars filled with miniature alcohol bottles. These 24-door calendars, produced from rigid board and finished with full-colour branding, were designed to surprise and engage clients during the festive season while reinforcing brand loyalty.
Each calendar included a carefully curated variety of spirits — no two days alike — and came packaged with precision to ensure a premium unboxing experience. In 2024, the client expanded their campaign with segmented calendars: 150 for alcohol and 50 filled with premium chocolates for non-drinkers. Every calendar was fully assembled, fulfilled, and sent to individual UK addresses by our team.
Project span: 2022, 2023, 2024 (2025 is being produced…)
Harrods – Beauty Advent Calendar Collection
The Harrods Beauty Advent Calendar is one of the most recognisable luxury calendars in the UK, and we’ve helped bring multiple versions of it to life. These calendars were produced using rigid board for long-term durability, Wibalin linen covers for a refined finish, and gold foil printing to reflect Harrods’ elevated identity.
Inside, 25 rigid board drawers housed high-end beauty products, skincare, and fragrance. The drawers were lined with luxury papers and built to be reused — turning a promotional item into a collector’s piece. In both 2021 and previous years, Harrods trusted us to match their reputation for craftsmanship with our structural and print expertise.
Features: Magnetic closures, shoulder box construction, gold foiling
Guinness – 12-Day Premium Drinks Advent Calendar
Guinness approached us for a bold, limited-edition luxury advent calendar that merged premium packaging with their globally recognisable brand. The result was a compact 12-day calendar made from rigid board and finished with matte lamination and anti-scuff coating for a sleek, durable presentation.
Each drawer housed a different miniature bottle of spirits — including Tanqueray, Johnnie Walker, Baileys, and more — with the final drawer featuring a miniature Guinness bottle. A printed gold-and-snow holiday theme was paired with interactive QR codes, turning this into a multi-sensory experience.
Quantity: 200
Geoteric – Desktop Advent Calendar with Chocolate
Geoteric came to us for a small-format traditional advent calendar that could sit neatly on a client’s desk. Designed to be lightweight and impactful, the calendar held 24 doors, each with a luxury milk chocolate behind it.
Produced with full-colour digital printing on both the outer face and internal doors, the calendar featured perforated windows, corporate branding, and a professional seasonal design. With a 12-month shelf life, it was a practical, fun, and fully branded corporate gift.
Format: Desktop size (205mm x 180mm)
Diptyque – Fragrance Calendar with Tiered Drawers
For their 2021 calendar, Diptyque envisioned a fragrance advent calendar that mirrored their brand’s Parisian sophistication. We delivered a rigid board calendar with layered drawers, foam fitments, ribbon pulls, and internal platforms to house high-value fragrance, skincare, and candle products.
Featuring full-colour designs, magnetic closures, and gold foil detailing, this bespoke piece stood out in the luxury beauty space. Its structure included a concealed compartment tray and staggered drawer layout, turning the unboxing into a curated daily ritual.
Design: Vanity-case style with two levels
Rigby Capital Europe – 16-Day Luxury Wine & Spirits Calendar
Rigby Capital Europe commissioned a corporate branded advent calendar designed to deliver indulgence. With 16 drawers, the calendar included miniature champagne bottles, Hawkbridge Gin, gourmet chocolates, and branded merchandise — all custom-fit into rigid compartments.
Externally, the box was finished in rich Wibalin with foiled numbers and a magnetic closure. Internally, thumb-cut drawers ensured easy access, while custom sizing helped keep delicate bottles secure. We managed full fulfilment and delivery for this premium corporate gift.
Contents: Alcohol, confectionery, accessories
John Lewis – Beauty Advent Calendar Collection
John Lewis released premium 25-day beauty advent calendars in both 2021 and 2022, showcasing a perfect blend of luxury and tradition. Built from rigid board with an internal shoulder tray, these calendars featured hinged three-sided doors and custom-size drawers made from 1.5mm board. Though both years had the same core structure, variations in drawer sizes, print colours, and outer sleeves kept each calendar unique and fresh.
Each drawer revealed deluxe skincare, makeup, and fragrance treats. Designed for reuse, this custom advent calendar became a seasonal staple for beauty lovers and a statement piece for the John Lewis brand.
Years: 2021 and 2022
Charlotte Tilbury – Hexagonal Luxury Beauty Calendar
Charlotte Tilbury’s 2020 luxury advent calendar was a standout thanks to its unique hexagonal structure and elegant gold and silver foiling. With 12 custom-sized drawers, each fitted with rigid board fitments and lined with bronze paper, the design captured the brand’s glamour and sophistication.
The exterior featured star-shaped drawer pulls and a fold-out lid with magnetic closures, creating a beautiful unboxing experience. Each compartment housed one of Charlotte’s best-selling products — a perfect fusion of aesthetic design and product discovery.
Use case: High-end beauty product promotion
NatWest + PEGA – Interactive Video Calendar
NatWest and PEGA collaborated with us to develop a first-of-its-kind branded advent calendar featuring an embedded 5-inch video screen. This 16-day calendar combined printed pages with digital storytelling, making each day of the countdown interactive and memorable.
The internal pages featured tailored messaging, printed in vibrant full colour. Personalised touches and premium materials ensured this calendar delivered both festive spirit and professional polish. We managed the full process, from sourcing tech components to packaging and delivery.
Features: Embedded screen, personalised content
Look Fantastic – High-End Beauty Drawer Calendar
Designed for the beauty obsessed, the Look Fantastic beauty advent calendar featured 25 rigid board drawers in varying sizes, each wrapped and lined for durability and elegance. The outer structure included gloss lamination, gold foiling, and spot UV to enhance the full-colour design.
Each drawer housed a skincare, haircare or makeup product, creating a surprise each day leading to Christmas. Bold, festive, and functional, this cosmetic advent calendar was built for ecommerce success and retail impact.
Design: Gloss laminated, gold foil, spot UV
Carwow – Traditional Chocolate Calendars
Carwow returned to us for two consecutive years to produce traditional advent calendars designed for client gifting. Both editions featured 25 perforated windows, custom front and back artwork, and bold, brand-matching colours to reinforce recognition and festive cheer.
These lightweight, full-colour printed calendars offered a classic chocolate countdown experience, produced in quantities of 1200+ and shipped efficiently in protective mailers.
Finish: Full-colour digital print
Net-a-Porter – Textured Black Beauty Calendar
Net-a-Porter’s 2021 luxury advent calendar was as stylish as their product offering. The calendar was wrapped in matte black textured Wibalin, with ribbon ties, spot UV details, and white foil branding to elevate the look.
Internally, 25 custom rigid board drawers housed premium beauty and skincare products. The drawers were lined, foiled, and perfectly arranged to make every reveal an indulgent treat.
Format: Large rigid board, ribbon closure
Selfridges – Iconic Yellow Branded Calendar
Selfridges’ bespoke advent calendar brought together the brand’s heritage and seasonal luxury. With 25 custom-sized drawers, gold foil numbers, and an embossed plaque in Selfridges’ signature yellow, the calendar featured a clamshell design and high-end materials throughout.
Internally, the drawers were lined with yellow tissue and set into a bold blue and gold foiled framework that showcased the iconic Selfridges building. This project perfectly balanced practicality and luxury in one high-impact seasonal gift.
Highlight: Gold-foiled Selfridges building illustration
OneSource Virtual – 30-Day Chocolate Calendar & Greeting Cards
OneSource Virtual needed a large-volume festive gift and came to us for help producing a corporate branded advent calendar with a unique twist — 30 chocolate-filled windows instead of the usual 25. Each unit featured full-colour digital printing, silver foil backing for freshness, and a simple front/back design tailored to their audience.
To complement the advent calendars, 4000 A5 custom greeting cards were printed and inserted into each mailer. These used four-colour process printing on premium card and featured a signed message from the CEO.
We managed printing, packing, labelling, and shipping to individual recipients, completing the campaign on time despite tight deadlines.
Volume: 4000 units, individually mailed
Jo Malone – Cream & Black Fragrance Calendar
Jo Malone’s 2021 fragrance advent calendar was designed for sophistication. Built from 2mm and 3mm rigid board, the calendar featured a cream Wibalin exterior, black interior tray, and drawers with subtle foiling and ribbon handles. Inside, customers discovered 25 premium Jo Malone items.
A mix of drawer sizes added surprise and elegance. From colognes to candles, each product was nestled in a velvet-soft box lining, wrapped with precision and care to reflect the brand’s iconic aesthetic.
Design: Cream and black, gold foil, cross-grain ribbons
Cult Beauty – Limited Edition Beauty Treasure Box
Cult Beauty’s 2021 beauty cosmetics advent calendar raised the bar for holiday gifting. With 25 drawers filled with high-end products, the calendar featured magnetic doors, interior branding, raised foiled numbers, and coordinating drawer straw in Cult Beauty’s signature tones.
Constructed from rigid board and wrapped in uncoated designer paper, each component was created for tactile luxury and visual impact. From skincare to wellness, the calendar allowed daily indulgence while reinforcing brand prestige.
Focus: High-end curated discovery experience
Navien – Traditional Chocolate Advent Campaign
Navien approached us to create 1400 traditional advent calendars filled with luxury milk chocolate. Each calendar included 25 perforated windows and was printed in full colour front and back. In addition, we produced matching A5 landscape Christmas cards to be included in every mailer.
Using our in-house fulfilment service, we printed, packed, and labelled all units before dispatch — managing artwork, chocolates, printed cards, and mailing from start to finish. It was a seamless and festive campaign for a long-standing UK manufacturer.
Features: Full-colour print, chocolate, custom cards
Liberty of London – Printed Pattern Collector’s Calendar
Liberty of London’s 2021 bespoke advent calendar showcased their heritage through an intricately patterned rigid board calendar inspired by their flagship building. The exterior doors opened like a wardrobe to reveal foiled drawers, each lined and wrapped in Liberty’s iconic print.
Gold foiled numbers, magnetic closures, and a belly band sleeve completed the high-end presentation. As a corporate gift or luxury retail item, this calendar reflected Liberty’s design leadership and festive spirit.
Inspiration: Liberty London storefront, in-house prints
