Rigby Capital Europe – Bespoke Luxury Advent Calendar for Corporate Gifting

Rigby Capital Europe partnered with Magellan to create a bespoke 16-day luxury advent calendar, carefully designed to capture the festive spirit while embodying the brand’s premium values. Developed as a standout corporate gift, the calendar combined elegant packaging, fine contents, and high-end finishing to deliver a memorable unboxing experience for their partners and clients.

Measuring approximately 323mm (W) x 298mm (H) x 120mm (D), the calendar offered a substantial, display-worthy presence. Its structure, materials, and layout were all chosen to reflect the exclusivity associated with corporate branded advent calendars, turning a seasonal gesture into a powerful brand statement. This collaboration demonstrates how businesses can use branded advent calendars not just for celebration, but for impact and identity.

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RIGBY CAPITAL EUROPE

Bespoke Packaging and Premium Contents for a Luxury Audience

The Rigby Capital custom advent calendar featured 16 compartments, each tailored to accommodate a diverse selection of premium contents. These included a full-size bottle of Hawkbridge Gin, 187ml bottles of wine, half-bottles of champagne, branded merchandise, and gourmet chocolates — a curated mix of indulgence and variety.

Each compartment was made using rigid board drawers with thumb-cut openings for easy access. The exterior and drawer fronts were wrapped in Wibalin-textured paper, enhancing the tactile experience and conveying quality through touch. Raised gold foil numbering brought an added layer of refinement, ensuring the product felt like a true luxurious advent calendar from first glance to final reveal.

This project serves as a perfect example of how a company advent calendar can balance elegance and functionality, using thoughtful design to house contents safely while reinforcing the brand’s visual language and attention to detail.

BESPOKE PACKAGING AND PREMIUM CONTENTS

Full-Service Production, Fulfilment, and Delivery

Magellan handled the entire production process — from initial design and advent calendar printing to sourcing high-end products and branded merchandise. Every step, including assembly and final delivery, was managed with precision to ensure a seamless experience and flawless final product.

Calendars were assembled with exacting care, ensuring every drawer held its item securely. The structural integrity of the packaging was maintained without compromising on aesthetics, allowing Rigby Capital to present each calendar as both a gift and a statement piece. Delivered on time and in pristine condition, the project demonstrated how a bespoke advent calendar can make a lasting impression in both luxury retail and corporate settings.

By combining innovation, craftsmanship, and premium contents, this 16-day calendar was more than just festive — it was a powerful promotional tool. Whether used for client gifting, internal rewards, or seasonal campaigns, promotional advent calendars like this one offer an unforgettable way to reinforce your brand and delight your audience.

FULFILMENT SERVICES

Our Case Studies

Diptyque

Magellan partnered with Diptyque in 2021 to create a luxurious fragrance advent calendar that blended artistic design, premium craftsmanship, and sensory delight for an unforgettable festive gifting experience.

Guinness

Magellan created a premium 12-day miniature drinks advent calendar for Guinness in 2023, blending festive design, curated spirits, and interactive features to deliver a standout holiday gifting experience.

Natwest + PEGA

Magellan partnered with NatWest and PEGA to create a unique 16-day video advent calendar for 2023, blending printed design with embedded digital content to deliver an interactive, high-impact corporate gifting experience.

We and our clients were so impressed with the Luxury Drink Advent Calendars. Such a fun and inventive way to promote our company!

MS Lending

Harrods do Luxury Beauty Advent Calendars every year! They are such a great way to get people excited about what we offer.

Harrods

Everyone loved the traditional advent calendars and matching card. Would definitely recommend this as a small gift to clients.

NAVIEN

We did branded chocolate advent calendars in 2021 and were amazed with the results. We have been and will continue to get more with a different design every year.

CARWOW