Charlotte Tilbury – Bespoke Luxury Beauty Advent Calendar 2020

Charlotte Tilbury, world-renowned makeup artist and beauty entrepreneur, has long been associated with elegance, performance, and glamour. Since launching her eponymous brand in 2013, the company has redefined luxury beauty with products like the Magic Cream and the iconic Pillow Talk lipstick. Her brand is built on empowering individuals through high-end cosmetics that deliver transformative results — all wrapped in award-winning, beautifully designed packaging.

Given its global reputation and dedicated fan base, Charlotte Tilbury sought to elevate its seasonal offering with a standout festive product. In 2020, the brand partnered with Magellan to create a bespoke advent calendar that would combine beauty, indulgence, and functionality. The goal was to provide customers with a premium countdown to Christmas — not just another beauty gift, but a keepsake that embodied the brand’s luxury image and created daily moments of magic throughout the holiday season.

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Charlotte Tilbury Advent Calendar 2020

A Branded Advent Calendar Designed to Delight Beauty Lovers

The result was the Charlotte Tilbury branded advent calendar for 2020 — a 12-day countdown filled with a curated selection of makeup, skincare, and fragrance favourites. Each drawer revealed a new product, thoughtfully chosen to reflect the brand’s core offerings and bestsellers. This included everything from glow-boosting serums to volumising mascaras and signature lip shades.

Unlike mass-produced traditional advent calendars, this edition was designed with exclusivity in mind. Rather than offering 24 lower-value items, Charlotte Tilbury focused on 12 impactful products, many in deluxe or full-size formats. This strategic approach aligned with the brand’s focus on quality, not quantity, and made the calendar a coveted piece among beauty enthusiasts and collectors alike.

The advent calendar quickly became a centrepiece in Charlotte Tilbury’s holiday campaign. It was widely shared across social media, featured in unboxing videos, and highlighted by influencers and media outlets. As a promotional advent calendar, it not only drove direct sales but also amplified brand visibility during the most competitive season of the year.

Cosmetics Advent Calendar

Custom Advent Calendar Structure with Luxury Presentation

Built to impress, the calendar was crafted using 2mm rigid board for the outer shell, offering strength and durability. Measuring 270mm wide, 160mm deep, and 255mm high, the format gave it a strong shelf presence while remaining compact enough to feel elegant and giftable. A hinged magnetic flap opened from the top, with satin ribbons holding the lid open to create a graceful, gift-like reveal — an important aspect of the luxurious advent calendar experience.

Inside, a 3mm rigid board tray housed 12 individual compartments, each designed to cradle a product securely. With an internal tray depth of 30mm, there was ample space to accommodate a variety of product types and sizes, from pots and palettes to vials and tubes. This internal structure was engineered to provide visual balance while also ensuring safe transport and unboxing.

To match the brand’s aesthetic, the calendar was wrapped in custom printed paper with a shimmering gold and silver foil overlay — a hallmark of high-end advent calendar printing. The foil highlighted both the logo and subtle decorative elements across the calendar surface, giving it a luminous finish that stood out among other seasonal packaging. As a logo advent calendar, it captured attention while maintaining brand elegance.

Customisation

Structural Design and Decorative Finishes Set the Calendar Apart

What truly made this custom advent calendar exceptional was its attention to structural design. Instead of a standard square or rectangular shape, the calendar featured a modern hexagonal profile — with angled edges that gave it a sculptural, display-worthy look. This unique silhouette immediately distinguished it from other corporate branded advent calendars and turned it into a keepsake box customers would want to reuse.

Each drawer was fitted with star-shaped diamond pulls, offering both functionality and a glamorous finishing detail. The drawers varied in size, tailored to the products inside. Larger drawers measured 150mm x 110mm x 30mm, while smaller ones measured 150mm x 72mm x 30mm. The bottom drawer increased in height to 45mm, allowing for taller or bulkier items to be featured in the final reveal.

Some compartments included custom folding box board fitments to hold smaller products in place, while others were lined with bronze paper to enhance the unboxing experience. The layout also featured a two-tier effect — with a hexagonal insert placed inside the lid to conceal the ribbons and add dimension. These subtle yet effective enhancements elevated the overall aesthetic and demonstrated the power of smart structural packaging.

In the end, Charlotte Tilbury’s 2020 cosmetic advent calendar stood out as one of the most refined seasonal beauty releases. It captured the essence of luxury, celebrated the brand’s identity, and delivered a festive experience customers wouldn’t forget. For brands looking to create memorable holiday moments, this project remains a benchmark example of what expertly designed branded advent calendars can achieve.

Luxury Calendar Drawer Structure

Our Case Studies

MS Lending – 3 Years of Projects

From 2022 to 2024, Magellan crafted luxury advent calendars with miniature drinks and chocolates for MS Lending, combining festive gifting with brand impact..

Geoteric

Magellan designed a premium branded desktop advent calendar for Geoteric, combining festive charm with professional impact.

Rigby Capital Europe

Magellan created a bespoke 16-day luxury advent calendar for Rigby Capital Europe, combining premium packaging and curated gifts to deliver an elegant and impactful corporate gifting experience.

Latest Blog Posts

We and our clients were so impressed with the Luxury Drink Advent Calendars. Such a fun and inventive way to promote our company!

MS Lending

Harrods do Luxury Beauty Advent Calendars every year! They are such a great way to get people excited about what we offer.

Harrods

Everyone loved the traditional advent calendars and matching card. Would definitely recommend this as a small gift to clients.

NAVIEN

We did branded chocolate advent calendars in 2021 and were amazed with the results. We have been and will continue to get more with a different design every year.

CARWOW