John Lewis Beauty Advent Calendars | Bespoke Luxury Projects (2021–2022)
John Lewis & Partners is one of Britain’s most trusted and esteemed retailers, founded in 1864 and known for its premium products across homeware, fashion, furniture, and beauty. While maintaining a reputation for quality and value, John Lewis has in recent years expanded further into the luxury market.
Their luxury advent calendar projects embody this evolution — offering customers an exclusive, indulgent festive experience with high-end beauty products from the world’s most prestigious brands.
Magellan was proud to collaborate with John Lewis across two consecutive years to design and manufacture their bespoke advent calendars — tailored to deliver luxury, excitement, and brand prestige throughout the Christmas season.
Shared Calendar Specifications
Across both 2021 and 2022, the John Lewis beauty advent calendars maintained a consistent premium structure to ensure brand continuity and a luxurious customer experience.
Each luxury advent calendar featured a rigid clamshell-style case with a centre-opening hinged door design. The outer construction was based on a 3-sided tray-both format, adding strength and sophistication to the opening experience. When closed, the design created a “shoulder box” effect, giving the product a sleek, seamless aesthetic enhanced by a visible line that elegantly framed the hinge.
Inside, 25 custom-made rigid board boxes of varying sizes were housed in a precisely engineered 3mm board inner tray with sturdy partitions to secure products beautifully. All internal boxes were constructed from durable 1.5mm board and wrapped in eco-conscious uncoated papers, combining luxury with a natural, environmentally friendly finish.
External Calendar Dimensions:
Width: 345mm
Height: 340mm
Depth: 130mm
These shared specifications ensured that both years’ branded advent calendars delivered a consistently premium experience, while each project introduced distinct design and colour innovations to keep the product fresh and engaging for returning customers.
2021: Launch of the John Lewis Luxury Beauty Advent Calendar
The 2021 edition of the John Lewis Beauty Advent Calendar introduced an elegant design focused on sophisticated simplicity. A protective outer sleeve gave the product an additional layer of luxury, enhancing shelf appeal and customer excitement.
Inside, the drawers were lined with a stunning blue interior print, complementing the refined seasonal colour palette. Each box, made from uncoated paper, provided a tactile, natural touch that distinguished this calendar from more traditional glossy versions.
By combining careful advent calendar printing, premium materials, and a beautiful internal structure, John Lewis delivered a luxurious advent calendar that quickly became a sought-after gift for beauty enthusiasts across the UK.
