Magellan Drink Samples
Magellan developed two drinks sample advent calendar concepts to showcase how packaging can be used as both a marketing tool and a festive gifting solution for drinks brands. The project features two formats designed around different bottle sizes and product uses, demonstrating how structure, artwork and layout can be creatively tailored for different brand strategies.
These calendars were created as concept samples, showing how branding, messaging and visual identity could be incorporated into calendar design rather than representing finished branded products. This allows drinks companies to visualise how their own branding might be applied to similar formats.
Reindeer Calendar – Wine Focused Advent Calendar
The Reindeer calendar concept was created with wines and larger-format bottles in mind, offering a strong structural solution for brands wishing to include full-sized or premium bottles within a festive calendar format. The internal layout allows for a larger featured bottle alongside the remaining compartments, creating a natural focal point within the design.
The external size of the calendar is 43cm in length, 20cm in width and 45cm in height. It is constructed using E-fluted board and includes perforated advent doors. Full CMYK printing allows for bold, high-impact artwork, shown here through a bright geometric design style and playful typography along the side panels. Within the artwork, a natural gap at the centre of the illustration demonstrates where a brand logo or message could be accommodated when producing a client version of the calendar, without redesigning the overall structure.
