NatWest + PEGA – Custom Video Advent Calendar with Bespoke Interactive Design

In a bold and creative move for the 2023 holiday season, NatWest and PEGA partnered with Magellan to develop a truly one-of-a-kind custom advent calendar that combined printed design with digital engagement. This exclusive 16-day calendar was built around a 5-inch embedded video screen housed within the front panel — turning a festive countdown into an interactive brand experience.

As both companies sought to strengthen relationships with clients and partners through innovation, the calendar became a key part of their holiday outreach strategy. It bridged the gap between digital and physical, offering recipients not just a gift, but a branded advent calendar that told a compelling story.

Designed with a format inspired by traditional advent calendars, this project demonstrated how high-end design and modern technology can coexist to create a lasting impact.

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NATWEST + PEGA

Custom Content and Premium Presentation

The NatWest + PEGA bespoke advent calendar featured 16 pages in total: 12 daily pages, 2 introductory pages, and 2 final engagement prompts. Each calendar was produced using premium full-colour print and included custom messaging and branding. The introductory pages allowed for full personalisation — with tailored greetings and individualised content delivered to key stakeholders.

Beyond the video screen, the company advent calendar format focused on visual storytelling. Each printed page featured rich imagery, dynamic layouts, and branded content to reflect both companies’ values. These personalised touches, combined with the technological element, helped the project stand out from standard holiday marketing campaigns.

This approach positioned the piece as more than just a promotional advent calendar — it was a strategic communication tool designed to drive engagement and deliver a high-impact brand experience.

CUSTOM CONTENT AND PREMIUM PRESENTATION

Premium Production, Seamless Delivery, and Modern Corporate Gifting

As trusted advent calendar manufacturers, Magellan managed the entire production process — from sourcing embedded screens and batteries to assembling the structural casing and handling final delivery. Each calendar was engineered for durability, ensuring the video elements were securely integrated without compromising the clean presentation of a luxury advent calendar.

We provided custom fulfilment for each client, testing the video functionality and inspecting each unit for quality control before dispatch. Every component, from the video to the printed pages, was designed to reflect the craftsmanship and brand identity of both NatWest and PEGA.

This innovative approach to corporate gifting redefined what a corporate branded advent calendar can be. Combining storytelling, technology, and festive design, this project served as a benchmark for modern, high-end promotional packaging. Whether you’re creating a logo advent calendar, a candle advent calendar, or a high-concept digital piece, we bring creative packaging to life with precision and impact — making each calendar as memorable as the brand behind it.

COMPLETE PRODUCTION AND DELIVERY

Our Case Studies

MS Lending – 3 Years of Projects

From 2022 to 2024, Magellan crafted luxury advent calendars with miniature drinks and chocolates for MS Lending, combining festive gifting with brand impact..

Geoteric

Magellan designed a premium branded desktop advent calendar for Geoteric, combining festive charm with professional impact.

Rigby Capital Europe

Magellan created a bespoke 16-day luxury advent calendar for Rigby Capital Europe, combining premium packaging and curated gifts to deliver an elegant and impactful corporate gifting experience.

Latest Blog Posts

We and our clients were so impressed with the Luxury Drink Advent Calendars. Such a fun and inventive way to promote our company!

MS Lending

Harrods do Luxury Beauty Advent Calendars every year! They are such a great way to get people excited about what we offer.

Harrods

Everyone loved the traditional advent calendars and matching card. Would definitely recommend this as a small gift to clients.

NAVIEN

We did branded chocolate advent calendars in 2021 and were amazed with the results. We have been and will continue to get more with a different design every year.

CARWOW