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Guinness-12-Day-Luxury-Drinks-Calendar

The Client & Brief

Guinness, a renowned brewery, is celebrated worldwide for its uniquely dark and flavorful draught, a legacy that began in 1759 when Arthur Guinness secured a 9,000-year lease. This Irish company is distinguished by its elegant harp logo, which also signifies Ireland's national emblem. Guinness has consistently maintained a commitment to producing premium quality alcohol over the years.

For Christmas 2023, they collaborated with Magellan to create a luxurious 12-day advent calendar. This calendar is set to feature a collection of miniature alcohol bottles, offering a sense of opulence by revealing a different alcohol type each day.

The 12-day structure and the unique assortment of alcohols add to the calendar's exclusivity, aligning well with Guinness's prestigious image.

The Client & goal

Luxury Miniature Drinks  Advent Calendar

Magellan created 200 of the 12 day calendars, where the exterior is finished in a full-colour print, ensuring it is not only visually striking but also engaging.

It's further enhanced with a matte lamination and an unprinted anti-scuff layer for increased durability and a sophisticated finish. The calendar is constructed from rigid board, ensuring a sturdy structure.

Inside, the main body of the calendar measures 158x205x122 mm, providing ample space for the miniature alcohol bottles. Each drawer, measuring 120x50x50mm, is made from 3mm Greyboard and arranged in a convenient 4 x 3 configuration. Moreover, these drawers feature a die-cut and fold design, facilitating easy access and practical use.

Guinness-12-Day-Minature-Drinks-Calendar
12 day advent calendar
Guinness-12-Day-Minature-Drinks-Calendar

Contents of the calendar

Guinness, with the goal of distinguishing their 12-day advent calendar in the highly competitive draught production market, devoted attention to the selection of alcohols included. Thereby ensuring that each day of the calendar not only offers a delightful and varied surprise but also caters to a wide array of tastes, appealing to everyone.  

The collection of miniature bottles features a diverse selection, including Smirnoff Original, Chase, Smirnoff Raspberry, Gordons Gin Original, Captain Morgan, Tanqueray Blackcurrant Royale, Johnnie Walker, Tanqueray London Dry Gin, Gordons Pink Gin, Tanqueray No. 10, and Baileys. As the grand finale of the selection, on the 12th day, the calendar reveals its most anticipated treat - a bottle of Guinness, the star of the entire collection. 

Furthermore, the design team took great care to make sure that the size of the calendar and its drawers was just right, big enough to hold small alcohol bottles while still keeping their contents a secret, adding to the fun and surprise for those who receive it.

contens of the calendar

The Print 

The 12-day advent calendar from Guinness, luxurious in every detailed, featured an eye-cathcing full colour design that showcased the brand's iconic gold colour; making it instantly recognizable as a Guinness creation. To enhance its appeal, the calendar featured a matte lamination and an anti-scuff layer, providing durability and maintaining its pristine condition well beyond the 12 days.

For the 2023 Christmas season, the Guinness calendar highlighted an elegant snow-themed design, subtly capturing essence of the holiday season and adding a touch of charm for it's recipients.

Furthermore, each box containing the miniature bottles included a scannable barcode, offering recipients the opportunity to discover more about each type of alcohol; providing an interactive and informative dimension to the experience.

miniature-drinks-advent-calendar
the print

YouTube Video

We invite you to dive into a visual journey of this advent calendar by watching our YouTube video. There, you'll find our Managing Director, Lee, personally guiding you through each part of the Guinness calendar. He shares insights that uncover the careful attention and dedication to quality that went into crafting this special project.  

It's a great watch for anyone curious about the finer points of design and branding, especially in relation to bespoke advent calndars.

Watch here!

youtube video
youtube video

Our Case Studies

 

Traditional-advent-calendar-carwow

Carwow 2021


1200 individually packed traditional advent calendars with 25 perforated doors.
Traditional-advent-calendar-carwow

Carwow 2022


Traditional advent calendar sent out to car manufacturers and clients.
Traditional-advent-calendar-Navien

Navien 2022


1400 digitally printed traditional advent calendars with a matching greeting card.

Furthermore, the design team took great care to make sure that the size of the calendar and its drawers was just right, big enough to hold small alcohol bottles while still keeping their contents a secret, adding to the fun and surprise for those who receive it.
Furthermore, the design team took great care to make sure that the size of the calendar and its drawers was just right, big enough to hold small alcohol bottles while still keeping their contents a secret, adding to the fun and surprise for those who receive it.
Furthermore, the design team took great care to make sure that the size of the calendar and its drawers was just right, big enough to hold small alcohol bottles while still keeping their contents a secret, adding to the fun and surprise for those who receive it.

The 12-day advent calendar from Guinness, luxurious in every detail, featured an eye-catching full-color design that showcased the brand's iconic gold hue, making it instantly recognizable as a Guinness creation.
The 12-day advent calendar from Guinness, luxurious in every detail, featured an eye-catching full-color design that showcased the brand's iconic gold hue, making it instantly recognizable as a Guinness creation.
The 12-day advent calendar from Guinness, luxurious in every detail, featured an eye-catching full-color design that showcased the brand's iconic gold hue, making it instantly recognizable as a Guinness creation.

For the 2023 Christmas season, the Guinness calendar presented a sophisticated snow-themed design, subtly capturing the essence of the holiday season and adding a touch of charm for its recipients.

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